Dubai, UAE: Internationally-renowned Italian gelateria Grom has opened its first Middle East store in BOXPARK, Al Wasl, Dubai. Known for its exquisite, 100% natural gelato, Grom offers over 20 mouth-watering flavours and is well-known for its pistachio, stracciatella, café and caramel gelato, as well as delicious sorbets made using mangos from India and lemons from Sicily.

Grom was founded in Turin, Italy, in 2003, by partners Federico Grom and Guido Martinetti, who decided to create a gelato company using only the finest ingredients of the highest quality from around the world, as well as fresh fruit from their organic Mura Mura Farm in Italy. Grom’s gelato contains no artificial colourings, preservatives or emulsifiers of any kind, and ingredients include real vanilla beans from Madagascar, coffee from Guatemala, pistachios from the Middle East and chocolate from Venezuela.

BOXPARK is Dubai’s coolest new shopping district and has transformed Al Wasl Road into an urban lifestyle destination, with a line-up of boutique cafes, unique restaurants and quirky shops. The 1.2km stretch blends the best of local and international retail and dining concepts, breathing a new lease of life into Jumeirah and Al Wasl.

Federico Grom, Founder of Grom commented;

“We are delighted to open our first store in the Middle East here in Dubai. It is one of the most exciting cities and a hub for some of the best known food and retail concepts from around the world. BOXPARK, Dubai’s coolest new shopping destination, provides the ideal location for our store, and Grom is the perfect addition to the wonderful mix of international cuisines located here.

“Our gelato uses only the finest natural ingredients and is truly Italian, bringing a fresh and exciting dining experience to our customers. Our philosophy has been to re-create truly authentic traditional Italian gelato, using only 100% natural ingredients, high-quality milk, authentic sorbets and fresh fruit from our Mura Mura Farm in Italy, and I look forward to welcoming residents and visitors in Dubai to our store.”

Grom Gelato has stores across Italy, the United States, Paris and Japan.